.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to getting billions in equity capital every year, have actually reared virtually $360 million until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That lag is because of market concentration, increased regulatory tensions, and also financial uncertainties.ADWEEK consulted with five VCs that continue to purchase adtech companies, despite these problems, about what they are trying to find and what they steer clear of. Probably unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused modern technologies as well as industry-specific areas such as hooked up TV.